Hello there and welcome to Charlize Digital Marketing Agency so excited that you checked us out! We are even more excited because this is our maiden post on our newly upgraded website! 😊
We are a digital Marketing Agency based in Nairobi, Kenya. One of our services is social media management. And, as the topic infers, we signed up a long-term client through a Facebook post!
This confirms that it is possible to sell on social media provided you position yourself strategically. To be effective in social media as a brand, you need to prove and offer value. You should create a social media strategy in order to implement this. Want to know how to go about this? Read on…..
Why use social media for business?
It is said that we live in a global village. Well, that’s true because as the years go by, social media is increasingly becoming a force to reckon with, even for brands. Having a social media account for business is part of new age marketing. Through social media, both businesses and their customers have time to interact directly by reposting content, commenting on content, creating relationships and even asking and answering other questions.
- Low cost: Having a Facebook , Instagram, Twitter, or LinkedIn account is free.
- Sell products and services.
- Creating and increasing brand awareness.
- Build communities and engage them.
- Getting customer reviews for product/service improvement.
- Online support: Your social media channels serve as customer service support.
- Track customer journeys.
- Use your current customers as ambassadors and influencers of your Brand.
- Track your performance in order to adjust your strategy accordingly.
What is a social media strategy?
A social media strategy summarizes everything you plan to do and achieve online. Having one helps to focus on the key action points and also helps you track your progress, then aids you in adjusting accordingly.
A social media strategy guides you on how to behave online. It should outline your standard operating procedures, goals to set and track (KPIs), roles and responsibilities, content structure, content post timings, turnaround time for feedback, tools and systems to use, your Brand tone and personality, social media platforms to use, advertising budget. Think of it as a digital code of conduct document. The goals you set need to align with your business’s larger digital marketing and corporate strategy.
Sounds complicated or easy? Don’t worry, creating a social media strategy is doable. We will break it down for you.
How to create a social media marketing strategy.
- Define your business objectives then, choose and align your social media marketing goals.
- Define your audience through segmentation and customer persona building.
- Define your competition.
- Do a social media audit: evaluate and optimize your business’s social media profiles and strategies.
- Set up accounts and improve your business profiles.
- Create content ideas and organize them in the order of topics.
- Create a content calendar.
- Pick one topic you just listed above: Create attractive and engaging content. Remember to include Calls to Action (CTA).
- Define your KPIs: Track your performance and adjust your strategy accordingly.
With the above, you will have a coherent plan on what to do, when to do it and, avail resources needed to execute the strategy. So, was this easy or did you find this complicated? More and more people are available online so, having a strategy to attract the right people to your channels is key.
Do you think you can create the time for Social Media Marketing Strategy? Or do you need help?
- Plan, create, and schedule posts on your social networks.
- Create and track relevant keywords, topics, and accounts. We will share the analytics reports.
- Stay on top of engagement and give prompt feedback to all customer/prospect enquires.
- Improve marketing your strategy.
Oh, and by the way, this is the Facebook or Meta if you like, post that saw us sign up a new client 😉 Don’t forget to follow us on social media.
Remember, there’s always someone online looking for the services or the products you offer. Would be a good idea for them to find you ready. Wouldn’t you agree?